Google Ads management for real demand
Google Ads shows your offer when people are already searching for it. Demand exists, and the job is to capture it before competitors do. That is why PPC is especially strong when a person is ready to buy or book right now. Our PPC services cover local services, manufacturers, B2B and niche brands as well as large stores. Before launch, we check whether search demand in your niche and region is big enough.
Campaigns we use
Search
Text ads for specific queries. The most precise tool for hot demand and services.
Shopping
Products with a photo and price in search results. The foundation for online stores.
Performance Max
Automated campaigns across Google placements. They work when data and the feed are strong.
Remarketing
Bringing back people who visited, added to cart or called.
How we set up Google Ads
- Account audit
- Keywords
- Structure
- Conversions
- Launch
- Optimization
First we check what counts as a conversion. Often an account counts button clicks or page views, so the algorithm does not optimize for sales. We set up tracking for purchases, calls and leads, and reconcile results with CRM where possible.
Then we collect keywords, group them by intent and category, and add negative keywords to avoid paying for irrelevant clicks. For stores, we work on the product feed: titles, descriptions, photos and availability.
What we do every month
- Clean search terms and add negative keywords.
- Move budget to campaigns and products that pay back.
- Test ads, landing pages and new keyword groups.
- Reconcile ad data with CRM, not only the ad account.
- Prepare a report with conclusions and a plan.
What our cases show
VIDRO grew its budget 5.5 times while lowering cost per conversion. GS Active added Google Ads next to Meta and got 1,401 CRM purchases. Le Bouquet Fleurs works with us in the competitive US market, where clicks are expensive and sales come through both site and phone.
Google Ads or Facebook ads
These channels complement each other. Google captures people with an existing query, while Meta creates demand among people who are not searching yet. We often start with one channel and add the second once the first is stable. Compare it with Facebook ads management.
What affects the budget
Budget depends on click prices in your niche, the region, the season and how many conversions campaigns need to learn. Clicks cost more in competitive niches and in the USA. We recommend starting from $1,500 per month and scaling what pays back.