2 590CRM conversions
$79,300revenue
8,7average ROAS
$3.5average CPA
Situation
The manufacturer wanted to scale Google Ads, but earlier attempts gave unstable results.
Goal
Grow the budget several times over while lowering cost per conversion.
Result
Budget grew 5.5x, ROAS reached 12.0, and cost per conversion fell from $9.3to $2.4.
What we did
Search + PMax
Search captures hot demand, PMax expands reach.
CRM reconciliation
We count real deals, not clicks.
Target buyers
Manufacturers, restaurants, food businesses, beekeepers.
5.5x scaling
Step by step from $410 to $2,290 per month.
Keywords
Removing irrelevant queries, focusing on commercial ones.
Bids
Optimization toward the most profitable segments.
Progress
| Month | Budget | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| April | $409 | 44 | $1,820 | 4,5 |
| May | $911 | 161 | $6,040 | 6,6 |
| June | $1,550 | 489 | $16,700 | 10,7 |
| July | $1,880 | 582 | $17,100 | 9,1 |
| August | $2,130 | 898 | $25,600 | 12,0 |
| September | $2,280 | 416 | $12,000 | 5,3 |
USD amounts are approximate, converted at UAH 41.5 per $1.