1 401CRM purchases
$45,800sales
3,6ROAS from CRM
$9.8cost per conversion
Situation
Meta Ads was the main channel, and the business wanted to grow budget without losing ROAS.
Goal
Launch Google Ads and reach people ready to buy now.
Result
1,401 CRM purchases and $45,800 in sales.
What we did
Second channel
Integrated with the Meta strategy: different audiences, one goal.
Search + PMax
Hot demand plus automatic placement discovery.
CRM tracking
We see real sales, not just clicks.
Product feed
Titles, photos and prices for Shopping.
Budget scaling
From $311 to $2,760 per month.
Synergy with Meta
Google catches searchers, Meta builds demand.
Progress
| Period | Budget/mo | Purchases | Sales | ROAS |
|---|---|---|---|---|
| September 2024 | $311 | 23 | $529 | 1,70 |
| February 2025 | $2,040 | 273 | $9,020 | 4,43 |
| March 2025 | $2,250 | 248 | $7,850 | 3,49 |
| April 2026 | $2,760 | 247 | $8,300 | 3,01 |
USD amounts are approximate, converted at UAH 41.5 per $1.