The cost of Facebook ads has two separate parts: the money that goes to Meta and the fee for the specialist or agency running the account. At Vibe&S, management starts at $800 per month and we recommend an ad budget from $1,500.
What the price includes
Ad budget
What you pay Meta directly for impressions. It goes from your card into the ad account.
Management
Strategy, launch, testing, optimization and reporting. The fee depends on channels and scope.
Creatives
Static ads and videos. Before you start, check whether they are included in the fee.
Tracking
The pixel, Conversions API and site events. Without them you cannot see the sales ads brought in.
Why budgets under $1,500 work less well
The algorithm needs purchase data to find similar people. On a small budget there are few events, tests take longer and conclusions become random. Smaller budgets can work for a narrow local business, but they leave very little room for testing.
How to work out your budget
Find the margin per order
With a $100 average order and a 50% margin, each order leaves $50.
Set a cost per sale limit
In this example, ads pay back while a sale costs under $50.
Set an order target
50 orders at $30 each means $1,500 per month.
Add room for testing
The first month usually costs more, as you are looking for what works.
This example is illustrative and only shows the logic. Your real cost per sale depends on your niche, season, site and offer.
What our clients spent
A few real examples for reference. They are not a promise of the same numbers, since every business has its own economics.
What to check before you start
Your site
People should quickly understand the offer, the price and how to order.
Response speed
When leads wait hours for a reply, some of them are lost.
Honest measurement
Agree to count real sales, not just ad account numbers.
We launch within 5 working days and see first results on days 10–14. See how we work on the Facebook and Instagram ads page.
FAQ
Is the ad budget included in the management fee?
No, they are separate. You pay the budget to Meta and the fee to the specialist or agency.
How much does one customer cost?
It depends on your niche, order value and site. Only the first tests on your business give a real figure.
Can I start with a smaller budget?
You can, but tests take longer and conclusions are less reliable. We recommend from $1,500 per month.