12,355orders over 15 months
$594,903in sales over 15 months
3.42ROAS
$173,730ad budget
$120,481in sales in the record month
x20budget growth in a year
Situation
The brand had sales but no systematic ad strategy.
Goal
Build a Meta Ads funnel and reach steady order growth month after month.
Result
12,355 orders and $594,903 in sales over 15 months, with a 3.42 ROAS. The record month, July 2025, brought $120,481.
What we did
Ad strategy
Campaign structure from zero: awareness, conversions, retargeting.
Advantage+ Shopping
Automatic optimization toward cosmetics and supplements buyers.
Ad content
Product video reviews and UGC that answer objections.
A/B tests
We tested ingredients, results and price as selling points and kept the offer with the lowest CPA.
Budget scaling
From $1.4k in May 2024 to $28.9k per month in July 2025.
Repeat purchases
Separate campaigns for existing buyers, since these products are bought again.
Progress
| Month | Budget | Orders | Sales | Cost per order | ROAS |
|---|---|---|---|---|---|
| May 2024 | $1,416 | 1,262 | $27,111 | $1.12 | 19.15 |
| June 2024 | $4,346 | 630 | $28,495 | $6.90 | 6.56 |
| July 2024 | $5,738 | 616 | $34,497 | $9.31 | 6.01 |
| August 2024 | $8,887 | 493 | $25,379 | $18.03 | 2.86 |
| September 2024 | $4,817 | 509 | $26,444 | $9.46 | 5.49 |
| October 2024 | $7,025 | 442 | $23,353 | $15.89 | 3.32 |
| November 2024 | $4,706 | 281 | $16,969 | $16.75 | 3.61 |
| December 2024 | $3,381 | 380 | $17,800 | $8.90 | 5.26 |
| January 2025 | $8,507 | 528 | $25,602 | $16.11 | 3.01 |
| February 2025 | $17,791 | 1,114 | $53,118 | $15.97 | 2.99 |
| March 2025 | $17,014 | 988 | $50,287 | $17.22 | 2.96 |
| April 2025 | $32,627 | 1,562 | $83,446 | $20.89 | 2.56 |
| May 2025 | $16,281 | 584 | $29,355 | $27.88 | 1.80 |
| June 2025 | $12,253 | 699 | $32,566 | $17.53 | 2.66 |
| July 2025 | $28,941 | 2,267 | $120,481 | $12.77 | 4.16 |
| Total | $173,730 | 12,355 | $594,903 | $14.06 | 3.42 |