24 452orders
$771 036sales
8,7average ROAS
$4cost per sale
Situation
The business grew organically, and sales depended on word of mouth.
Goal
Scale through paid traffic, build a funnel and become a recognized brand.
Result
A complete ad funnel, a steady flow of orders and 109K+ followers.
What we did
Ad funnel
From cold audience to purchase.
Advantage+ Shopping
Automatic budget optimization toward the most profitable audiences.
Retargeting
Bringing back site visitors and buyers.
Creative testing
Fragrance video reviews, UGC and catalog ads.
Budget scaling
From $1.3k to $7.5k per month at ROAS 6+.
Awareness
Parallel reach campaigns and follower growth.
Progress
| Period | Budget/mo | Orders | ROAS | Revenue |
|---|---|---|---|---|
| May 2024 | $1 276 | 540 | 9,57 | $12 216 |
| August 2024 | $1 796 | 1 093 | 15,91 | $28 582 |
| February 2025 | $2 466 | 1 106 | 13,86 | $34 169 |
| July 2025 | $7 526 | 1 400 | 6,15 | $46 272 |
| April 2026 | $4 760 | 1 029 | 7,08 | $34 753 |