29.11ROAS
$228,150in sales
351sales
2,600leads
$650average order
~150leads per month
Situation
This kids’ furniture store sells without a website, through Instagram. The average order is $650, and leads arrive in messages.
Goal
Bring a steady flow of leads from Kazakhstan’s largest cities and stop losing them between Instagram and WhatsApp.
Result
351 sales from 2,600 leads, worth $228,150. Lead-to-sale conversion is 13.5%.
What we did
Largest cities
We focused the ads on Kazakhstan’s million-plus cities.
Two lead channels
Instagram brings about 80% of leads, WhatsApp about 20%.
CRM
We introduced a CRM so leads do not get lost and sales can be counted.