1 064leads
$4,54cost per lead
188sales
3,74ROAS
Situation
The audience preferred Direct messages to filling in a site form.
Goal
Build a funnel in messages with a predictable cost per lead.
Result
1,064 leads at $4.54, 188 sales and ROAS 3.74.
What we did
Message campaigns
A lead instantly becomes a conversation.
Chatbot
Took inquiries and passed them to a manager.
Dialog handling
Reply scripts through to booking.
Offer testing
Trial lesson, marathon, package.
Daily analytics
Decisions by revenue, not cost per lead.
Marathon
An extra way into the product.
Progress
| Period | Budget | Leads | Sales | ROAS |
|---|---|---|---|---|
| December 2023 | $962 | 172 | 30 | 2,91 |
| January 2024 | $1 517 | 496 | 102 | 6,29 |
| February–March 2024 | $2 354 | 396 | 56 | 2,42 |