9 104orders
1,84 M złsales
10,7average ROAS
24,4 złcost per sale
Situation
Pam Parfum already worked in Ukraine, while Poland was new, with no audience or data.
Goal
Enter Polish e-commerce, build a funnel and scale.
Result
9,104 orders and 1.84 million zł in sales over 20 months.
What we did
Starting from zero
Audiences, pixel and data for the algorithm to learn.
Funnel
Reach, engagement, conversion.
Advantage+ Shopping
Optimization toward the most profitable segments.
Localization
Language, prices in zł, local trends.
Budget scaling
From 1.7k zł to 15.9k zł per month at ROAS 8+.
Repeat purchases
Personalized and catalog campaigns.
Progress
| Period | Budget/mo | Orders | Sales | ROAS |
|---|---|---|---|---|
| August 2024 | 1 712 zł | 29 | 3 995 zł | 2,3 |
| October 2024 | 3 605 zł | 345 | 60 813 zł | 16,9 |
| March 2025 | 5 681 zł | 496 | 92 390 zł | 16,3 |
| July 2025 | 13 801 zł | 682 | 140 446 zł | 10,3 |
| February 2026 | 9 237 zł | 704 | 132 550 zł | 14,3 |