Situation
The Orlando florist already won customers through Google Ads and Meta Ads, but organic search brought few visits from local queries.
Goal
Earn more clicks from people searching for a florist and flower delivery in Orlando, not just for the brand name.
Result
August to October 2026 brought 2,993 clicks against 1,710 a year earlier. Clicks from 12 key queries grew from 120 to 365.
What we did
Audit and plan
We listed 23 tasks and completed 19 of them.
Local queries
We focused on florist and flower delivery searches in Orlando.
Meta tags
We updated page titles and descriptions to win more clicks in the results.
Search Console tracking
We compare the same months year over year to remove seasonality.
Non-branded demand
We track clicks without the brand name separately: now 86%.
Honest attribution
Meta and Google Ads run alongside SEO, so we do not credit SEO with all the growth.
Progress
| Metric | Aug–Oct 2025 | Aug–Oct 2026 |
|---|---|---|
| Organic clicks | 1,710 | 2,993 |
| CTR | 0.4% | 0.8% |
| Clicks from 12 key queries | 120 | 365 |
| flower delivery orlando, clicks | 35 | 72 |
| orlando florist, clicks | 9 | 46 |
| florist orlando, clicks | 4 | 30 |
| flower delivery orlando, position | 7.1 | 5.6 |