Vibe&S
UKEN

Home goods: $38,300 in sales from Google Ads

Home goods e-commerce, Ukraine, Google Ads, 6 months

1 198conversions
$38,300sales
4,64average ROAS
$6.9cost per conversion

Situation

The business grew through Meta and needed Google to capture hot demand.

Goal

Launch Shopping and Search and build a steady flow of orders from search.

Result

1,198 conversions and $38,300 in sales over 6 months.

What we did

Shopping + PMax

Product campaigns with an optimized feed.

Search

Keywords by product category.

Product feed

Titles, descriptions and photos.

Budget scaling

8.5x at ROAS 4+.

CRM tracking

We see real sales.

Seasonality

Stronger push in December and January.

Progress

Month Budget Conversions Sales ROAS
August 2025 $274 56 $990 3,7
October 2025 $1,350 182 $7,580 5,6
December 2025 $1,830 260 $8,490 4,9
January 2026 $2,320 313 $11,200 4,8

USD amounts are approximate, converted at UAH 41.5 per $1.

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