1 743sales
$105,100revenue
4,77average ROAS
42%conversion to sale
Situation
Unstable traffic, and leads did not turn into regular customers.
Goal
Quality leads through messages and a sales team that closes.
Result
A stable ad system, a loyal base and 15+ months of growth.
What we did
Message strategy
Direct as the main channel.
Sales support
Scripts, reply speed, conversion.
Content
Real bouquets, video, UGC.
Audiences
Geo, interests, look-alike of buyers.
Site vs Direct test
Messages consistently performed better.
Seasonality
Valentine’s Day, Women’s Day, Mother’s Day.
Progress
| Period | Messages | Sales | Conversion | Revenue |
|---|---|---|---|---|
| February 2025 | 294 | 216 | 73% | $10,300 |
| March 2025 | 270 | 195 | 72% | $9,800 |
| May 2025 | 398 | 148 | 36% | $9,460 |
| March 2026 | 367 | 178 | 38% | $13,400 |
USD amounts are approximate, converted at UAH 41.5 per $1.