2,297purchases
$106,521in sales over 4 months
15.9ROAS
$6,679ad budget
$2.91cost per purchase
×6.6monthly sales growth
Situation
The perfume brand launched TikTok as a separate sales channel. The ad account, pixel and site events all had to be set up from scratch.
Goal
Test whether TikTok could bring profitable perfume sales and scale what worked.
Result
Over 4 months, sales grew from $5,915 to $39,110 a month, and cost per purchase fell from $7.98 to $2.47.
What we did
Launch from scratch
Strategy, Business Center, ad account, pixel and site events.
Format tests
Video, static creatives, carousels, UGC and catalogs.
Audience tests
Broad, perfume interests, brand interests and lookalikes of buyers.
Recognizable bottles
Creatives with well-known fragrances in frame performed best.
Top sellers
We focused the ads on the best-selling perfumes.
Daily reporting
Budget, purchases, cost per purchase and profit for every day.
Progress
| Period | Budget | Purchases | Cost per purchase | Sales | ROAS |
|---|---|---|---|---|---|
| July 2025 | $998 | 125 | $7.98 | $5,915 | 5.93 |
| August 2025 | $1,696 | 612 | $2.77 | $33,365 | 19.67 |
| September 2025 | $1,732 | 649 | $2.67 | $28,132 | 16.24 |
| October 2025 | $2,254 | 911 | $2.47 | $39,110 | 17.35 |