How education advertising works
Buying a course straight away is hard, so ads work better with a simple first step: a trial lesson, a level test or a masterclass. The school gets a contact and a chance to talk, and the sale comes later. That is why we count payments, not only leads.
Channels we use
Meta Ads
Trial lesson leads through forms or Direct.
Google Ads
For people already looking for a school or course.
Several markets
Separate setups and offers per country, with projects in 10+ markets.
End-to-end analytics
UTM tracking from lead to payment.
How we launch
- Product audit
- First-step offer
- Funnel
- Launch
- Analytics to payment
We test several offers: a trial lesson, a marathon, a package. Where people prefer to write, we run message ads so a lead becomes a conversation at once. Managers get reply scenarios, and we review analytics daily.
What our cases show
Speaking Club found that its audience preferred Direct to a website form. A funnel in messages brought 3.74 ROAS. In another project, online masterclasses collected over 4,100 leads across 10+ markets.
What affects results
- Offer. The first step should be simple and clear.
- Lead handling. The faster the reply, the more people reach the lesson.
- Lead quality. We count how many leads become payments.
- Market. Each country needs its own offer.