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Druzhilka:
Kids educational magazine for the russian speaking people in USA
Druzhilka.com
druzhilkausaa
DECEMBER
2021
|
NOW
About the company
This is an educational magazine. They
have a seasonally release, it fits for the kids from 4 to 10 years. It is developed special for the Russian speaking children who live in the USA.
This book contains 5 times more information then its competitors.
They came to me from Upwork. We have worked for 2 months and are still working.

PROBLEMS
No digital marketing strategy
They had been doing a content but it wasnot selling one. They did not have full market research, as well as complete target audience and competitors analysis
No well-built traffic system
They did not have a working funnel to have the flow of potential clients from it. Their Instagram page was not attractive and did not reveal the company from all sides

What was done
Analyzed the target audience and their competitors’ campaigns. Built the communication funnel through FB ads. Work with acquisition and retention;
Developed scripts and hold a lecture for the sales manager;
Tested 5+ target audiences and 20+ banners, motion and statistik.

Highest CTR



Results&Proof

158 888
reach
reach
$ 7
avarage cpa
avarage cpa
$ 18,9
product price
product price
$ 7 329
total spent
total spent
19%
conversions
conversions
400%
roi (yearly)
roi (yearly)
UNLOCKING YOUR POTENTIAL BEGINS HERE
We want to understand the why behind your goals and the impact we can have on helping you get there
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