Contextual advertising 2022: main trends

Contextual advertising during quarantine restrictions has become incredibly popular and relevant. And in 2022, according to the forecasts of leading advertising agencies, this trend will continue.

As for the main trends in PPC marketing , which are worth paying attention to, they are as follows:

Automation processes in contextual advertising will gain momentum even more actively. And this is not just a whim, but a real tool for achieving success in digital marketing. 

Therefore, special attention should be paid to testing and analyzing ads. This will help to make improvements to the campaign in a timely manner, and determine the most effective advertising format.

Thanks to its development, there will be many more new technologies, and this process will not pass by contextual advertising. So, one of the “fresh” smart systems allows you to automatically bid on ads, and this is just the beginning. The active use of AI will increase the profitability of advertising investments with pay-per-click.

The issue of privacy on the Internet is becoming more acute every year. Opt-out of cookies is the near future and should be taken into account now. So it’s time to think about other ways to collect data so as not to be caught off guard. 

Stories and videos on Instagram and TikTok continue to gain popularity as effective advertising platforms. These social platforms are growing rapidly and offer interesting opportunities for PPC marketing. The advantages of this are obvious: the more platforms for advertising, the more chances for a successful campaign.

The popularity of video as an effective sales tool has skyrocketed over the past year. Videos are getting more and more clicks, and this trend will continue next year. Plus, an engaging virtual reality will be added.

Smartphones are increasingly replacing PCs in terms of Internet surfing and online shopping. Adaptation of sites for small screens in the light of these events is not even discussed. At the same time, voice search is gaining more and more popularity. It is extremely important to take these features into account when planning a PPC strategy.

PPC and SEO can and should be synchronized. Together, these two tools work even better and more efficiently. By applying the new principle, you can create a truly working advertisement. And this is a clear trend in 2022.

Conclusions

Knowing PPC trends, you can not only get ahead of your competitors, but also cover the maximum number of audience, which means you can get the maximum benefit from an advertising campaign.