4 252orders
$128 773sales
~6,8average ROAS
$4,43cost per sale
Situation
The brand ran Meta Ads with no clear revenue goal or budget share control.
Goal
Reach $24,100 monthly revenue with budget at 14–15% of order value.
Result
Goal reached: 4,252 orders and $128,773 in sales over 8 months.
What we did
Revenue goal
We split the annual goal into monthly plans.
Budget control
Kept within 14–15% of order value each month.
Advantage+ Shopping
Optimization toward buyers.
Creative testing
We kept what delivered sales under $5.
Seasonality
Stronger push in peak June.
Average order
Range and offers to hold $30–37.
Progress
| Month | Budget | Orders | Sales | CPA |
|---|---|---|---|---|
| February | $3 423 | 785 | $22 609 | $4,36 |
| March | $3 908 | 774 | $23 076 | $5,05 |
| May | $2 662 | 606 | $18 571 | $4,39 |
| June | $3 157 | 767 | $27 693 | $4,12 |
| September | $2 031 | 581 | $16 431 | $3,50 |
USD amounts are approximate, converted at UAH 41.5 per $1.