How hotel advertising works
A hotel competes not only with other hotels but also with booking platforms. Advertising should bring people to your website or Direct and give them a reason to book directly, which saves commission and keeps the guest’s contact. People decide on holidays in advance, so campaigns should start before the season. In the low season, separate offers help fill rooms.
Channels we use
Meta Ads
Shows the atmosphere and collects Direct inquiries.
Google Ads
For people already choosing where to stay.
Direct bookings
People like to ask about dates and prices in chat, so fast replies matter.
Retargeting
Brings back people who viewed rooms but did not book.
How we launch
- Website and Direct audit
- Season plan
- Visuals
- Launch
- Booking control
We check how a person reaches a booking: photos, prices, form, contact. We plan the budget for the high season and for filling the low one. Creatives show the real place, rooms, grounds and experience, because that is what sells a stay.
What our experience shows
We work with hotels, resorts and tour operators, including in the Carpathians.
What to check before launch
- Does the site show current prices or a clear way to get them?
- Do photos show the real rooms and grounds?
- Is there a reason to book directly?
- Who replies in Direct in the evening and on weekends?
- Are bookings from ads counted separately?