Web 3.0,  the Metaverse and Advertising of the Future

What is Web 3.0?

This new decentralized internet technology focuses and emphasizes on artificial intelligence, in addition to machine learning. promising to create a more transparent and secure internet, in which all users can participate without fear of losing privacy and security.

Also called value network, since connects decentralization with human rights; which shows as a result the equality of all providing real value to the people who consume it; on the other hand we know the great positive impact that web 3.0 will have with all the industries that make use of the internet.

Features marketing Web 3.0

Semantic Web (WS)

The semantic web enables humans and computers to communicate more efficiently, using metadata to decipher content in machine-readable form.

Artificial Intelligence (AI)

Web 3.0 has AI, a natural language processing (NLP) technology, which helps computers interpret and understand human language, but better processing the information as data provided, and thus manage accurate solutions and responses.

ubiquitous network

The large number of devices connected to the internet is increasing every day, thanks to the internet of things (loT), web 3.0 is omnipresent since it is everywhere, it is accessible to everything and everyone.

Advances from Web 1.0 to Web 3.0

Web 1.0 was the internet where it all began, as it gave us facilities to search, navigate, write, and click. With Web 2.0 we were able to build, design and sell; tastes were formed by social networks. Then with Web 3.0 we want to close the gap between the digital and the physical, not only creating a profile on the internet, but living in it, also addressing the Metaverse, NFTs, Blockchain technology, etc. and make it safer for users.

Web 3.0 is the so-called Metaverse

Acts as a decentralized virtual Front-end, creating its own virtual space for users to communicate and interact, play games and buy; resulting in brands rewarded for their creativity and innovation.
However, also people will connect to the internet, and they will be able to receive compensation for their time and data.

Decentralization

The so-called decentralization means that now in web 3.0 the information is kept in several places simultaneously, instead of a single site; which means that there would not be a single data storage center.

Therefore, one of the benefits is that there are no intermediaries, since the person takes own control of their data as we mentioned before, there is also no risk of server failure, no data theft, much less external authorization; resulting in greater security and privacy; on the other hand, users will feel more attracted to the three-dimensional design.

Perform events in the Metaverse

Now in virtual reality or called Metaverse, a good strategy of marketing applied to this new internet, is to carry out events of marketing virtually on platforms like Decentraland, an interactive and highly innovative way to captivate your customers with this new experience.

Operational Marketing Digital over Web 3.0