The development of e-commerce in the world: current situation and forecasts. Key e-commerce trends in 2022: what is the future of e-commerce
With potential digitalization, the e-commerce niche has become a driver of forced transformation in the global economy, and the COVID-19 pandemic has given e-commerce an added bonus. Changing consumer habits, and the struggle for the attention of buyers, forced the company to switch to doing business online. E-commerce continues to strengthen its position – Group M analysts predict an increase in its share in global retail turnover to 25% by 2024.
In recent years, with the development of e-commerce, we have discovered a lot, from processes to technological reality. Let’s look at what e-commerce trends are relevant in 2022 and what the future has in store for us.
Expansion of the e-commerce market: general developments in the coming years
According to experts, in 2022, global sales in the e-commerce market will exceed $5.5 trillion, by 2025 this figure is estimated at $7.4 trillion.
The interest of buyers in remote interaction with sellers continues to grow. If before the pandemic, the key factor in attracting consumers was to improve the shopping experience, then during the COVID-19 period, the decision to go online was additionally influenced by restrictions on offline purchases and demand for the delivery of goods. As a result, consumer habits have changed, and new solutions have been actively adopted by users. In modern realities, they are no longer perceived as advertising campaigns, but as important conditions that shape purchasing behavior.
E-commerce trends in 2022 aim to create the most convenient buying process for the consumer, with a quick resolution of all his questions and doubts.